When Yvon Chouinard, founder of Patagonia, began writing about genetically modified organisms (GMOs) in the early 2000s, he started by asking a reasonable question: “What does a clothing company know about genetic engineering?”
The answer, he said: “Not enough.” And neither does anyone else. In the proliferation of GMOs, Yvon saw a serious threat to wildness and biodiversity.
More than 10 years later, the prevalence of GMOs in everyday food products has risen sharply—but basic consumer awareness remains low.
An alarming bill before Congress aims to keep it that way. The Safe and Accurate Food Labeling Act of 2014 (H.R. 4432) will remove any requirements for manufacturers to label foods containing GMOs. Even the misleading name of the bill suggests an intention to leave us in the dark.
Sometimes a new technology puts us up against an edge that’s hard to see, feel or even define. New technologies, like genetically engineered food, should be labeled, so you can decide whether you want to risk ingesting them.
That seems like common sense to us—so it’s not clear why there is so much resistance to labeling GMOs. Among other arguments, large corporations pushing against labeling say the cost of new labels will be great and passed along to the consumer. But an independent study has shown this is unlikely as manufacturers routinely update labels for marketing reasons.
Further, we have a good, time-tested alternative to GMOs on a global scale: organic farming. Modern organic farming can be highly productive—as good as conventional systems but safer and more sustainable. It can produce high yields from small acreage through the use of locally adapted plants, intercropping, improved nutrient recycling and new techniques to minimize leaching, soil erosion and water consumption.
Claims that genetically engineered seeds will provide significant increases in agricultural production worldwide are probably true—but only in the very short term. In a comparison of organic and conventional yields, Rodale Institute discovered that after an initial decline in yields during the first few years of transition, the organic system soon rebounded to match or surpass the conventional system.
Organic farming puts food on the table (and clothing on our backs) without poisoning the Earth.
Patagonia switched to organic cotton in 1996 because we found out how many pesticides are used in growing conventional cotton. In our new food line, Patagonia Provisions, we only use organic ingredients.
Business is responding with positive steps forward: In the last six months, several food and restaurant businesses have announced plans to reformulate products to eliminate artificial ingredients, including GMOs.
But even if people don’t buy organic, a majority say they want to know what’s in the food they eat. We should be informed and make our own choices about what we feed our families and ourselves.
So, as a clothing company that recently got into the food business, we believe it would be irresponsible not to push hard for transparency and other imperatives that will shape our ability to keep the planet and all its inhabitants alive and healthy in the future.
I’m was proud to join with other business leaders on May 20 in Washington, DC, to talk to lawmakers about the critical need for transparency in food labeling. I encourage you to visit JustLabelIt.org to learn more about how to protect your right to know.
Originally published on Patagonia‘s blog, The Cleanest Line.